Measure Share of Model Over Time
Measure LLMIC Share of Model with controlled prompt sets and compatible provider runs, then interpret trends with their sample sizes.
Share of Model summarizes how often defined brands appear in a controlled set of successful AI answers. The denominator matters as much as the percentage.
Build availability: This guide describes the September 2026 development workflow. Some controls may not yet be included in the public installer. Check the release notes and your app version before following the steps.
Evidence flow
- Save the question setVersion prompts, audiences and target brands.
- Run controlled samplesKeep provider settings and repeats fixed.
- Exclude failed answersUse only eligible successful observations.
- Compare trendsMatch question versions and returned models.
This visual explains the review sequence. It is not a performance forecast or a set of measured customer results.
Start with a clear question
Open the relevant LLMIC dashboard only after loading the crawl, property or saved observation needed for this review. For share of voice, record the website, date, filters and document layer before interpreting a result. This keeps the work reproducible when another team member reviews it later.
Read the evidence before the recommendation
Open the affected page or row and inspect the retained evidence. Counts help you find patterns, but the page-level source explains what was actually measured. When coverage is partial, a response failed, or a legacy crawl omitted the required field, keep that state visible. Do not turn unavailable evidence into a failed check.
Choose the smallest useful action
Write an instruction that names the exact URL, observed condition and intended result. Preserve intentional behavior and review shared patterns before applying a site-wide change. If a suggestion creates new wording, markup or redirects, a person should approve the facts and destination before publication.
Understand the limits
Share of Model is not the same as web impressions, market share or revenue. Do not add AI observations to Search Console impressions or claim statistical significance without an appropriate study.
Quick reference
| Evidence or state | How to use it |
|---|---|
| Share value | Read it with eligible answer count and question coverage. |
| Trend change | Check whether prompt or provider settings changed. |
| Small sample | Treat movement as descriptive, not significant. |
| Unresolved brand | Review entity matching before counting it. |
Check the result
After the reviewed change is deployed, collect fresh evidence with a compatible configuration. A task marked complete records workflow progress; it does not prove the live page changed. Save the verification time and result, then use Verify SEO Fixes for supported checks or run a complete follow-up audit.
Continue your workflow
Return to the documentation home, learn how to interpret audit results, or organize reviewed work in the Action Queue and Fix Generator. Remove private information before sharing exports, and contact LLMIC support with a sanitized example when a result cannot be explained.