Entity SEO is an advanced SEO technique where we optimize the content for real world entities like People, Place, Organization, Concepts, and products.
To understand the content of Entity SEO, let me take one example. Suppose if the subject is “Apple”, then what does it mean “a company” or “a fruit”.
Let’s say if the subject “Apple” is a company then the other entities that will be present in the website will be Steve Jobs, iPhone, etc.
So, Entity SEO also helps in setting the niche of your website.
Why Entity SEO is important for AI Search Optimization?
When AI models (LLMs) visit your website, they don’t understand your website with just keywords. Instead, they use different entities present on the website along with their relationships to understand the website.
From relationships, I mean how these entities are connected to each other. For example, via internal linking, external linking, parent child relationship and more.
The more subentities regarding the parent entity present on the website, the more the website has chances to get mentioned on AI models for that particular parent entity.
Benefits of Entity SEO
Entity SEO Improves Topical Authority
That’s because, an entity is nothing but a topic and the more in depth information (which the user is looking for) you provide about a particular topic, may be via subtopics as well, the more your website’s chances to get featured on AI engines.
Entity SEO Improves E.E.A.T Signals
Entity SEO also improves the E.E.A.T signals of the website in the eyes of both Search Engines and AI engines. It is already self-explanatory that the more pages and valuable information you provide about a particular topic/entity on your website, the more experienced your website will be in the eyes of search engines.
Entity SEO Aligns with Modern Search Principles
The activities falls inside Entity SEO, for example, topic clustering, internal linking, heading hierarchy correction etc are the requirements for modern search. Hence, if your website fulfill all these requirements then congrats, your website is eligible for appearing on AI search.
Entity SEO Improves Ranking in AI Overviews
When different entities are correctly linked to each then, then from the top view one particular parent entity will become powerful to get featured in AI overviews. Make sure the entity in consideration provides the information in natural language. That’s because AI engines prefer natural conversational language.
How to Perform Entity SEO on your website?
Here is the list of activities you can perform on the website to improve your website’s Entity SEO.
- Internal Linking
- Schema Markup
- Heading Hierarchy Correction
- Website’s Primary menu Optimization
- Website’s Footer Optimization
- Glossary Page Creation
- Documentation Pages
- Product Pages
Final Words
Entity based SEO is one of the most vital concepts in optimizing the website for Answer Engines like ChatGPT, Google AI Overviews, Perplexity and others.
Entity Optimization is basically all about creating different entities and setting up the best relationship between each entity.
